Official Degree
Combine your passion for sport with the world's most innovative marketing strategies and lead the digital transformation in the sports industry. You'll gain a 360º understanding of the industry through dynamic classes, unique experiences and training in a range of areas, from the practical application of marketing to event management and negotiation skills. Stay ahead of the pack by handling data analysis, technology and the latest trends (eSports and NFTs). Plan your international career with important figures from leading national and international outlets.
Kickstart your career in sports marketing with our master's degree in sports marketing and communication at UAX Rafa Nadal School of Sport.
The programme aligns with academic, scientific, professional and social interests in the field by including the sport industry's latest trends and strategies. This educational programme is focused on upholding ethical, responsible practices in both relationships with stakeholders and in data management.
You'll deepen your knowledge with a 360º understanding of the sport industry, including its characteristics, trends and challenges. In addition, you'll become an expert in applying marketing principles within the sport sector, covering areas such as sports management, sports sponsorship, international sports marketing and more.
Using your knowledge, you'll navigate the regulations and standards governing sports event management and public relations. Participating in real cases in the sport industry will allow you to apply your knowledge in real-life settings.
You'll learn to manage data analysis and use technological tools to perform market research and make decisions in the context of sports marketing. Furthermore, you'll learn about emerging technologies, including eSports, the metaverse and NFTs.
The programme offers you knowledge on sports marketing in different cultural and geographical contexts, preparing you for global opportunities.
Below, you'll find all the details about the master's degree in sports marketing and communication
The master's degree in sports marketing and communication is aimed at students with the following profiles:
Other applicant profiles, provided they meet the legal access requirements, may apply for this master's by completing supplemental learning courses: Introduction to Marketing (6 ECTS)
We recommend that candidates be highly motivated to learn about the connection between company and client, consumer behaviour, communication and advertising, product and service marketing, and new technologies.
The master's degree in sports marketing and communication offers comprehensive specific and advanced training in marketing and communication in the sport industry. You'll gain the knowledge, skills and competencies necessary to enjoy success in the sport industry, whether as a marketing professional, sports event manager, athlete agent or sponsor, among other roles.
Goals:
Máster Universitario en Marketing y Comunicación Deportiva / Master in Sports Marketing and Communication
First Year
First Semester
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| EM121800 | Management and communication of sporting events | OB | 6 |
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| EM121801 | Strategic marketing in the sports industry | OB | 6 |
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| EM121802 | Media, platforms and content | OB | 6 |
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| EM121803 | Sponsorship and sports brand management | OB | 6 |
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| EM121804 | Sports representation | OB | 6 |
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| EM121850 | Introduction to Marketing | CM | 6 |
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| TOTAL: | 36 | ||
Second Semester
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| EM121805 | Digital assets and technology in the sports industry | OB | 6 |
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| EM121806 | Data analysis in sports | OB | 6 |
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| EM121807 | Innovation management in sport | OB | 6 |
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| EM121808 | External Academic Internships | OB | 6 |
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| EM121809 | Final Master´s Project (TFM) | OB | 6 |
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| TOTAL: | 30 | ||
*Character: BT: Basic Training, Ob: Required, Op: Optional
During your study programme, you'll have exclusive online training content that Rafa Nadal himself and his entire team have worked on, sharing their experiences and revealing the secrets that have led him to success: Toni Nadal, Carlos Moyá, Ángel Ruiz Cotorro, Rafael Maymó, Carlos Costa, Benito Pérez-Barbadillo, Gemma Bes and Maribel Nadal.
You'll access unique content that will help you hone the qualities today's job market demands: effort, cooperation, empathy, leadership, professional ethics, responsibility and commitment, humility and confidence, resilience, discipline, and hard work.
Lecturers who are experts in elite sports
Learning from the best makes all the difference. That's why your lecturers are selected for their extensive experience and track record as leaders in each of the areas they operate in. Furthermore, you'll learn how to work on new platforms with sports, large sporting competitions, and in emerging companies and industries.
You'll learn with specialists like:
Director of this master's degree
Former Strategy Manager at YouFirst, Former New Business Director at Havas Sports & Entertainment
Coordinator of this master's degree
Lecturers
Specialise with lecturers who are experts in sports marketing and specialists in strategy, digital marketing, sponsorship, sports events, new technology...
Brand and Communication Executive Director and board member at Savills
Co-founder and board member at Sportlarity
External communication advisor
This programme is aimed specifically at holders of a bachelor's degree in physical activity and sports sciences, administration and business management, marketing, market research, advertising and public relations, journalism, communication, or professionals with a university qualification who are interested in the world of sport in terms of marketing and communication.
To start the admission process, you must provide the following documentation:
• Curriculum vitae
• Academic transcript of your previous qualifications that grant you access to this master's degree
• Cover letter
After the information provided has been assessed, you will have a personal interview.
All fields are required
Máster en Marketing y Comunicación Deportiva
Master's Degree in Sports Marketing has a duration of 9 months and 60 ECTS.
To study the master's degree in sports marketing you must have an official degree, recommending the following profiles:
- Graduates/Bachelors in Physical Activity and Sport Sciences, Business Administration and Management, Marketing or Market Research, Journalism, Advertising and Public Relations, Sports Management.
Other entry profiles, as long as they meet the legal access requirements, can access the Master's Degree by taking Complementary Training: Introduction to Marketing (6 ECTS).
If you are thinking of taking the Master's Degree in Sports Marketing, it is recommended that you are motivated by new technologies, communication and advertising, consumer behavior, marketing of products and services and, of course, the sports industry.
Once you have completed the Master's Degree in Sports Marketing, you will be able to perform functions in the following positions:
These are just some of the career opportunities in the UAX Master's Degree in Sports Marketing, thanks to a multisport training and an innovative curriculum you will be prepared to apply the best marketing strategies in any institution or company related to the sports field.
By taking the master's degree in sports marketing you will have a subject of external academic practices (6 ECTS), which you can perform in leading companies in the sports industry such as:
Movistar, GOL, Diario AS, Mundial Moto GP, Eurosport, YouFirst, Relevo, BeOne, Playstation, Fútbol Emotion, GoFit, 2Playbook, Decathlon, Joma, Atlético de Madrid, CVC, Thomas Wellness, Telecinco, Cuatro, Satander, Linkedin and, of course, the Rafa Nadal Academy.
We have a very diverse academic offer, you are sure to find a programme that suits you.
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+34 91 910 01 70
